In October of 2011, I got a tattoo that I designed myself. A tattoo that over the years has shaped me to become the person I am now.

H< (aka Heart LESS) was an idea that came from my own experiences through not just relationships but generally in life. It comes off as a negative word, a word to describe a person, but it’s more than just a word. It’s a transition.

A transition, a growth, a way of becoming something/or someone more.

Now almost 7 years later, a few more tweaks and add ons to go, this idea (maybe call it a dream) gets a chance at becoming something more than just tattoo.


Established in Honolulu, Hawaii, this brand isn’t just to represent where we come from but what we can become and where we can go.


Owner: Ariel Canosa